Erik Norman

Vice President & Strategic Partnerships

Erik discovered his soul partner, Wendy, during high school and together they’ve been on a life adventure ever since. They raised three empowered and independent daughters, have gained two incredible sons-in-law, and are now proudly watching them make their mark on the world.

Erik is described as an enthusiastic, authentic and strong communicator, change-agent, teacher, relationship builder, & strategic thinker. He loves golf, the Dallas Cowboys, traveling, reading and fine foods.  A graduate of Indiana University, he’s enjoyed a nearly 30-year business career enabling him to lead culturally diverse and remotely located teams around the world and has helped companies navigate through times of growth and challenge. Erik is passionate about business integrity, culture, and leadership development. He joined the Lift Up team in 2017.